About SF Travel

San Francisco Travel Manifesto

Why do people visit San Francisco? The sights and scenery. The one-of-a-kind events and world-class food. The welcoming people, the diversity and rich history. 

But perhaps, more importantly, it has to do with the fact that no other city is as adept at combining disparate elements to create something new: taking the familiar and marrying it to the unknown; merging people’s expectations to moments of unpredictability; uniting long-held notions with startling innovations.

Clearly, the attraction of San Francisco is not any one thing, but the combination of many different things. As an organization, we see the city in its entirety — through the eyes of the people who live here, the people who love it and the people who love to come here.

And as proud as we are to help people arrange their visits to San Francisco, we see our mission in even broader scope: We believe our true value lies not just in our ability to sell our city, but in our role as curators of the most interesting 49 square miles on the planet.

We are the San Francisco Travel Association. And we are the window into the City by the Bay.

Vision

To be the most compelling destination in the world.

Mission

To promote the San Francisco region as a top global destination by leading the way in performance, innovation, and sustainability.

Values

San Francisco Travel's organizational values are:

• Embrace Change
• Spirit of Service
• Be Accountable
• Empower and Champion Talent
• Drive Excellence

Diversity, Equity, Inclusion and Accessibility Statement

In San Francisco, all are welcome and differences are celebrated. The San Francisco Travel Association is committed to diversity, equity, inclusion, and accessibility to promote unique San Francisco experiences and elevate voices in the community that speak to travelers from around the world. We aim to be a thought leader in our industry, city, and community.

Organization History

For more than 100 years the San Francisco Travel Association has worked on behalf of its members to promote San Francisco as the destination of choice for conventions and leisure travel.

The Association is a non-profit, local business association founded in 1909 to reclaim the City's position as a world-class destination in the wake of the devastating 1906 earthquake and fire. San Francisco Travel continues that mission today, aggressively marketing and selling San Francisco to attract visitors.

San Francisco Travel is a private, not-for-profit, 501(c)6 membership organization, headed by a Board of Directors made up of business leaders from various companies, elected by the membership. Additionally, in 2003, the Association established a 501(c)3 foundation to raise scholarship funds for students enrolled in local hospitality management programs and to produce educational programs. 

San Francisco Travel Membership

Nearly every San Francisco business, large and small, benefits from the spending of tourists and convention-goers. Hotels, restaurants, retail shops, tour and transportation companies, attractions and other companies that have a large stake in the visitor market leverage the strength of their membership to reach these customers. Members are provided exclusive programs and services for maximizing their marketing, networking, relationship and educational development enabling them to capture a larger share of the visitor market. Learn more about member benefits here.

San Francisco Travel Funding

Public and private sector support makes our work to attract conventions and visitors possible. 23% comes from the private sector through membership dues, advertising, e-commerce and program revenues. 68% comes from a small portion of the revenue from assessing San Francisco hotel rooms (see www.sftid.com for additional information.) The balance comes through Grants for the Arts and San Francisco International Airport contracts. For more information about our budgets, read our 2024 Strategic Business Plan.

Executive Team

Anna Marie Presutti

President & CEO | 

[email protected]

Lynn Bruni-Perkins

Executive Vice President & Chief Marketing Officer | 

[email protected]

Nicole Rogers

Executive Vice President & Chief Sales Officer | 

[email protected]

Hubertus Funke

Executive Vice President & Chief Tourism Officer | 

[email protected]

Cassandra Costello

Executive Vice President, Chief Strategy Officer | 

[email protected]



Janice Lee

Vice President, Finance & Administration | 

[email protected]

2024 San Francisco Travel Board of Directors

Executive Committee

John Anderson

Board Chair

General Manager, San Francisco Marriott Marquis

Gail Hunter

Vice Chair and Chair, Public Policy Council

Director of Events, Apple

Sandra Fletcher

Secretary-Treasurer

President, SIMCO Restaurants

Randall Reynoso

Immediate Past Chair

Vice Chairperson of the Board, Five Star Bank

Christine Gaudenzi

Marketing Council Chair

Director of Sales & Marketing, Family Coppola Hideaways

Markus Treppenhauer

Tourism Council Chair

General Manager, Fairmont San Francisco



View a complete listing of San Francisco Travel Board of Directors.

General Department Emails

• Global Media Relations: [email protected]
• Membership: [email protected]
• Convention Sales: [email protected]
• Convention Services: [email protected]
• Global Travel Development: [email protected]
• Administrative Services: [email protected]

San Francisco Travel Locations

San Francisco Business Office

One Post Street, Suite 2700

San Francisco, CA 94104, US

Phone: 415-974-6900

Fax: 415-227-2602

Requests for Proposals

San Francisco Travel creates and executes creative marketing and advertising campaigns that inspire travelers to visit San Francisco throughout the year. If you are interested in partnering with San Francisco Travel to market the city, check out our open requests for proposals.